I’m a storyteller who moves between words, images, and rhythm — a director by trade, a builder of worlds by craft. I can help shape the full creative process from first spark to final cut, or jump in wherever I’m needed — directing, editing, or creative direction — to help bring the work to life (and maybe have some fun doing it).
What began as a simple ask — to create a 5–7 minute documentary for BMW about the journey of their new XM up Pikes Peak — quickly grew into a two-part series spanning over 35 minutes. Across nearly six months, I served as creative lead and director, guiding the project from pitch and conception through production and post. I helped shape the story, oversaw the full edit process, and coordinated across multiple teams, organizations, and crews to bring it to life with The Vault out of NYC.
This remains one of my favorite projects — a true testament to collaboration, craft, and the power of great collaborators.
BMW - PEAK POWER
FitXR is a highly visual workout game for VR on the Meta Quest. I helped develop the concept, directed the spot, and oversaw the integration of live action, green screen, and use of custom VR/AR software created by Scout House, who also produced and wrote the spot. I edited the piece and provided creative direction across all VFX elements, sound design, and music.
META - FITXR
I directed this spot for Nike, working with four NFL athletes under an intense, limited-time window. With only a few hours to move, we built something fast, raw, and real — powered by a hard-hitting Kendrick Lamar track we locked for the final cut. I also oversaw the full post process, cutting and delivering multiple versions across social and digital platforms.
NIKE FOOTBALL - GET GONE
When the NFL launched Steve Smith’s show GameDay Morning, they teamed up with Taco Bell to help announce it — shot inside a working restaurant. I worked with the team to develop the creative, directed the campaign, and oversaw post. We staged a mix of comedic vignettes and hidden camera gags, all fueled by Steve’s sharp improv and energy.
NFL x TACO BELL - GAMEDAY MORNING
Blake Leeper is one of the fastest runners in the world — and he also happens to be a double amputee.
An eight-time international Paralympic medalist, world record holder, and three-time American record holder, Blake has pushed boundaries his entire career.
I wrote, directed, and edited this personal project to support his fight to compete alongside able-bodied athletes in the 2020 Tokyo Olympics.
LEEPER
Trulicity Simple was a project I directed during a one-day shoot in Minneapolis. The longer piece below was designed to be more instructional for potential patients, while the shorter cut above is one I crafted and edited to be more broadcast-friendly.
TRULICITY - SIMPLE
Every day, more than 500 school-age children are killed in roadside accidents around the world. It’s a sobering fact that is more heartbreaking once you consider how preventable these deaths are.
This global campaign follows stories from St. Paul, Minneapolis, Mexico City, and Mumbai, where we met real families and heard their painful, and sometimes tragic, experiences with school commuting safety. The creative was developed by McCann, and I directed the campaign across multiple international teams. The two examples shown here are pieces I also edited.
3M - PROJECT SEE ME
Mark Messier and David Ross are legends in hockey and baseball, respectively. This series of spots was a collaboration between Amazon Studios and Geico, created to promote Amazon’s upcoming Game 7 documentary series. I directed the campaign in New York City and oversaw edits for post, delivering around 24 final assets.